There are different ways to gain information on the web from various reliable sources to assist you with your marketing decisions. The latest challenge posed, was finding primary geo-targeted locations of visitors to Hawaii. Here we used a number of resources and this is what we found.
In 2012 (Jan-Oct), visitors to Hawaii Island came from the following locations (in order):
- San Francisco – Oakland – San Jose
- Los Angeles – Riverside – Orange County
- Seattle – Tacoma – Bremerton
- New York – Northern New Jersey – Long Island
- Portland – Salem
- San Diego
- Washington – Baltimore
- Chicago- Gary – Kenosha
- Denver – Boulder – Greeley
- Sacramento – Yolo
- Dallas – Fort Worth
With the information, we are able to also provide solid numbers to know that the 1st most visited DMA had over 100,000 visitors, while the 12th most visited dropped down to 12,000.
Once this information was gained, the next step was to determine if those coming from the specified location was a great target for the activity/product promoting. This was where where we looked at the history of the business.
If a business is able to collect information on their customers, this can be extremely valuable in knowing who they should target. Another opportunity is looking at searches. By identifying key terms, you can view traffic from various locations to identify which will provide you with the highest ROI.
Though these are great methods to get started – it is still important to continue testing and analyzing throughout the actual campaign. Test locations against another and see which results in the best return. Keep in mind that the months of traffic may vary for a product service. For example, Hawaii has our peak seasons, shoulder seasons and off-peak seasons. Within these, we also have times where visitors in certain regions fluctuate or hibernate. 😉
For the most part, information on the web can be used as a valuable resource – it’s just finding an appropriate way to interpret the information and use it to your advantage.