A few lucky individuals have already started using the terribly-named “Graph Search,” Facebook’s new search engine. I am one of those lucky individuals.
Good news for snoops: the new tool will make Facebook stalking much easier. You can do micro-targeting that was previously available only through Facebook’s advertising tool — say if you were Gawker and wanted to find out which “Facebook employees like kinky sex” — and you can unearth information about friends and Facebook users with simple natural queries — say if you want to know which of the friends or friends of friends in your city enjoy “ lighting fires” and “running from police.”
According to Facebook, it’s not exposing any new information about users; searches will only reveal public info or info that other users have made available to you. But regardless, there’s sure to be some surprises as users find out what exactly is public on their pages. And Facebook’s aggressive move into targeted searches of people, places, interests and photos — which Google, Yelp, and LinkedIn will surely be taking note of — explains why, in its most recent privacy controls change, Facebook took away the ability for users to hide themselves from search.
To give you a sense of
the stalking that what ‘Graph Search’ enables, here are a few potential searches. Given their attachment to the product, it only makes sense to use Mark Zuckerberg and the employees of Facebook as the targets for the new tool. You can search, for example, for every photo Mark Zuckerberg has liked:
Or better yet, every photo he’s commented on:
Of the marmot in the bottom right hand corner, Zuck says, “That guy seems pretty awesome.”
If you want to dine like Zuck — or with him, if you’re lucky on the timing — you can search for the restaurants he’s been to:
Perhaps you’d like to try to get into Mark Zuckerberg’s social circle. You can find out which of his friends are single:
Given the note at the bottom here and the fact that only one single dude popped up — and is a friend I share with Facebook’s CEO — I suspect this tool is not fully functional yet.
Or you can expand your search for possible mates to the whole Facebook employee base. A search for single Facebook types that are San Francisco-based turned up more than 100, and Facebook offered helpful suggestions as to find out more about them:
If you’d like to hang out with Facebook employees, you can find out where they drink:
If you want to have something to talk about with them at one of those bars — or in a job interview — find out which movies they like:
Or engage their literary tastes:
From now on, your Facebook stalking is limited only by your creativity in coming up with search queries. Have fun when you get your hands on it.